About TSA

The visionary name behind the company is Shri N P Chandranathan, fondly known as NPC.

NPC started his career in the forging industry as a marker and retired from a leading forging company as a Managing Director in the year 1984.

With encouragement from his mentor Shri T C Dayalan, NPC applied his management expertise in the forging industry to start his own venture and thus came about ‘The Southern Associates’ which expanded into machining operations in the year 2005. He was soon joined by his sons C Ravi and C Raju who took charge of the organization and built it to the level at which it is today.

Now the family business is in its 3rd generation with the entry of R SIDDHARTH and R RAASHMI, whose aim is to systematize, streamline and digitize the business.